LATELA CURATORIAL

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Cherry Blossom Reverie I, II, III

By Helen Criales | 2021, Photograph on platine fiber rag


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About the Artist:

Helen Criales is a conceptual artist, art consultant and curator based in Washington DC. She has worked with Latela Curatorial on a variety of curatorial projects, most notably their Superfine! DC 2019 Art Fair booth, selected by Hirshhorn Curators as one of the top booths in the fair, and the Annual Women in the Arts Exhibition. Helen is also a guest lecturer for The Artist Course: Being & Business and a member of the GLB Memorial Fund for the Arts Curatorial Selection Committee. She has a Visual Communication degree with a concentration in Photography from the Savannah College of Art and Design. Helen’s artwork focuses on performance and self-portraiture and has been exhibited in the Washington DC area and most recently at VAMOCA.


All artworks at the Pierce are by local women artists and sourced by Latela Curatorial, a full service art advisory studio based in Washington DC.

Services include art acquisition, installation, lighting/framing, collections management, sales market reporting and more.


Why focus on local, women-identifying artists?

“Today, in the year 2021, women artists’ sales still make up only 2% of the global market. Despite highly visible efforts to counter the absence of women artists in international museum collections, very little action has been directed toward this jarring discrepancy in emerging to established women artists’ primary survival mechanism: the creative economy. 

Further, DC, Maryland, and Virginia artists are working in a deeply engaged local art world that is at the red-hot center of the United States’ political landscape, and yet their voices are largely dismissed by the international art community and press. 

The Pierce’s distinctive decision to collect only artwork by women artists who are also local - living, creating and exhibiting in its vicinity - sets a precedent for what it really means to support the arts.” 

- Marta Staudinger, Latela Curatorial Director