Seven Magic Mountains by Ugo Rondinone, Art Production Fund & Nevada Museum of Art

BEING & BUSINESS: THE ARTIST COURSE + TOOLKIT ©

A holistic & guided incubator for artists that focuses on building (or reinforcing) a solid foundation for success

Tap into your creative potential, learn to exercise your artistic voice with purpose, uncover strategies to increase your art sales, and develop/refine your art practice sustainably — all in one place!

A 40-day transformation journey

Alchemize your practice via our guided online course with a cohort of participants journeying together at the same time. The course pace will be set by the host, and the course portal will remain open for one year after the initial 40 days have passed.

WHAT’S INCLUDED?

  • Instructor-led & paced course for proven accountability

  • 20+ hours of video content

  • Private online portal with access to all content

  • Art business related templates that you can reformat & use as your own

  • Business plan worksheets

  • Assignments to refine who you are as an artist

  • Lectures that cover syllabus topics in depth

  • Deepening exercises for work-life balance and creative flow that can be practiced daily

  • Meditations for Creative Unblocking + Intuition

  • Regular office hours

  • Individual & customized 1-on-1 support

  • Unlimited lifetime access

  • Proven accountability & encouragement method

  • Community within cohort of course participants

  • Connection to the Latela Curatorial artist community, including first notifications on art calls, free Live workshops and additional opportunities for artists

UPCOMING OFFERING:


JANUARY 20 - FEBRUARY 28, 2024

EXCHANGE: $1,111.00

Enrollment for January’s cohort is now closed.

We may open a second cohort in a few months depending on demand. If you’re interested, click below to join the waitlist.

This course is only offered once a year. We begin again at the start of Aquarius season, and transition together into the early energies of the Spring Equinox portal.

We accept a limited amount of participants per cohort to keep the offering intentional & safe from judgment for all.

Payment plans & scholarships are available.

Creating art is only one of many tasks required to sustain an artist practice. Being & Business provides all the information needed to incubate or deepen/refine your creative practice as a business.

This course will leave an endless imprint on your value of Self and the work that you produce.

Modules + Lessons:

  1. THE SELF ~ Developing Rituals, Identifying Who/What, Establishing Deep Purpose & Self-worth

  2. THE CREATIVE CYCLE ~ Breaking through Creative Blocks, Deepening the Why, Voice Refinement

  3. THE ARTIST ~ Artist Statements & Biographies, Inventory/Catalog, Effective Portfolio Communication, Talking Effectively about your Art

  4. THE BUSINESS ~ Business Plan, Business Legalizations & Business Essentials, Contracts & Proposals, Target Audience, Marketing Analysis & Strategies, Websites & Online Portfolios/Platforms, Writing & Security Grants, Applying for Residencies & Exhibitions, Copyright & Trademark, Licensing, Collaborations, Partnerships, Fine Art Printing, Art Editions, Pricing Artwork Ethics, Large Brands/Sponsorship, Public Art, Editorial Calendars, Content Creation, Social Media, Time Management & more…

  5. THE “ARTWORLD” ~ Finding & Retaining Clients/Collectors, Press, Building Relationships with Galleries & Curators, How to work with Art Consultants, Working with Institutional Curators, Increasing Museum Acquisitions, Navigating Art Fairs & Artworld Exhibiting Opportunities (includes templates for project management, exhibitions, inventories, craft fairs & other creative business exhibition/sales/marketing culture not specifically associated with fine art galleries)

  6. THE SURRENDER + TRUST ~ Maintaining Rituals, Developing Instinct, Mind-mapping, Goal-Setting, Portfolio Expansion, Client/Project Expanding/Scaling, Career Manifesting, Creating a Sustainable Practice

This course is for you if you are:

  • A mid-career artist looking to deepen or refine your voice, elevate partnerships, shift and/or expand your business strategies

  • A mid-career artist who is shedding many layers, starting over, diving into new media and/or shifting conceptual focus

  • An emerging artist in need of finding voice, style and/or building an art business and understanding the art world

  • An artist at heart looking to turn this dream into reality

EXPERTISE:

Latela Curatorial is an art advisory studio that specializes in the weaving together of conceptual fine art projects and artist support. Our holistic approach includes traditional and nontraditional exhibition curation, cultural placemaking, large-scale procurement, and community workshops.

Read about our expertise.

YOUR HOST:

Marta Staudinger is the creator and director of Latela Curatorial, the GLB Memorial Fund for the Arts and the See Support Collect: Women in the Arts Initiative, where she has managed the procurement of grants to artists and curators, as well as increased sales for artists. As an art consultant and curator, Marta has spent the past nine years sourcing art for clients and curating exhibitions.

She has worked in multiple fine art capacities over the last decade as an Independent Curator and Artist, and also as an Art Professional in some of the most prominent art historical institutions including the National Bargello Museum in Florence, Italy, the Antoni Tàpies Foundation in Barcelona, Spain, the Art Museum of the Americas and the National Gallery of Art in Washington, DC. Her academic career is as an art historian and curator; she holds a master’s degree in Contemporary Art, Arts Management and Curatorial Studies from the Universidad de Ramon Lull (Barcelona, Spain) and a triple undergraduate degree in Art History, Sociology and Communications from George Mason University (Fairfax, VA). Throughout her academic and museum career, Marta curated exhibitions and apprenticed with fine artists. She also travels internationally for curatorial projects + to lecture in Italy, Portugal and Spain as a Smithsonian Journeys Expert.

As an artist, Marta explores the depths of the feminine psyche and conscious connection via the mediums of painting, sculpture, photo, video and performance. Her work has been exhibited in various art galleries, published, and she is has successfully received grants. With ten years of experience teaching yoga and leading group meditations (Kundalini, Dharma and Baptiste certified), and a background on art history research methods, Marta embodies a holistic approach to the deepening of the artist Self & practice.

TESTIMONIALS:

  • Artist Grant Procurement

    “I took the Artist Course that Latela offers at a time when I really needed some direction in my art practice, particularly to procure grants and with their guidance I have been awarded many grants since. Marta is extremely knowledgeable and amazing at what she does, highly recommend this course to artists who want to grow!”

    — Lex M., Washington, DC

  • A Transformative Step on my Journey from Emerging to Mid-Career Artist

    “In late 2020, I joined the Artist Being & Business cohort. This was a transformative step on my journey from emerging to mid-career artist. Beyond the practical business acumen an artist must acquire, this course gave me a better understanding of my creative beliefs, historical context, and energetic requirements. I wish I had been able to take this course 10 years earlier in my practice, as I believe it would have set me up for greater success and more confident decision making.”

    —Shana K., Maryland

  • Implemented Career Advice

    “I highly recommend receiving 1:1 counseling and advice from Marta at Latela Curatorial. I received advice on my job interviewing skills, my artistic practice as a whole, and Marta was able to help me realize my long term goals as a practicing artist. I also realized my artistic approach is unique and my art doesn't necessarily fit in a typical gallery. After receiving this counseling and guidance from Marta I later landed a teaching job on the spot and a solo show in Baltimore which turned out to be a huge success. Thanks Marta!”

    — Virginia W., Baltimore, MD

  • I’m in Real Business Now because of The Artist Course

    “The Artist Course is literally my dream come true: it marries the spiritual aspects of creativity and “artist self” with the tools and strategies necessary to navigate and succeed as a professional artist in the business world. I was hungry to more fully tap into my creative depths in order to express myself more authentically and push past my own fears and blocks. The Artist Course helped me do just that. I have clarity, courage, and confidence to create what’s inside of me moving forward. I was also hungry to learn how to put my work out into the world effectively and professionally. The Artist Course gave me expert information, tips, tools, and strategies for situating myself to show and sell my work so that it might have an impact on others. I’m in real business now because of The Artist Course!”

    — Annie B., Virginia

  • A Life-Altering Experience

    “I did the Artist Course with Latela in February 2019 and I am so, so grateful for for all of the amazing intelligence and information in it; I'm really blown away with the generosity of information! It's been life-altering and I know it will resonate with me for the rest of my career. With deep gratitude”

    —Patty Z., Canada

  • A Refreshing way to Refocus my Studio Practice.

    "The artist course was such a refreshing way to refocus my studio practice. It helped me gain clarity in some areas that were foggy, and forced me to do some tasks that I had been putting off. For any artist, no matter their current practice or placement in their career, I truly feel like anyone can benefit from this course!"

    — Christine O., Virginia

FAQs

  • No, all course + toolkit materials will remain in the portal & access is for a lifetime! In the past, we have found participants get the most out of the course when they follow the instructor-led pace, which is segmented within the 40 days. This way the materials are released slowly, as to not overwhelm or distract. Once the 40 days are completed, all materials will stay in the course portal indefinitely.

  • Yes, upon clicking “enroll” one will find options.

  • Yes, right now we offer one spot for a full scholarship, and two half-off scholarships ($555 each). We are able to do this by asking our art patrons and clients to sponsor an artist. If more sponsorships come in, we will open more scholarship slots. You may also invite your own sponsor. Applications are due by 1/11/24.

  • Yes! The more the merrier! Signing up with a course buddy always proves to be the ultimate accountability method. Get in touch with us if you’d like to sign up with a friend. We’ll then share our referral code & most current offer, which will save you AND your referral some money!

  • Multiple BA Programs

    Multiple MA Programs

    15+ Years of Experience working in Museums, Galleries & Independently

    9 Years Advising Artists: Securing Grants & Increased Sales for Artists + Curating Exhibitions

    Various Niche Workshops + Learning Courses to fill in the gaps

    Continued Participation in Seminars, Review Committees, Boards & other Volunteer Responsibilities

    Hundreds if not thousands of books read ;)

    Additional Trainings for “Being” — which makes our course unique (Meditation, Kundalini, etc)

    Intention to Create something of Value that will Serve as a Forever Resource

    Love + Tender Care