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Seven Magic Mountains by Ugo Rondinone, Art Production Fund & Nevada Museum of Art
BEING & BUSINESS: THE ARTIST COURSE + TOOLKIT ©
A holistic & guided incubator for artists that focuses on building (or reinforcing) a solid foundation for success
Tap into your creative potential, learn to exercise your artistic voice with purpose, uncover strategies to increase your art sales, and develop/refine your art practice sustainably — all in one place!
Alchemize your art practice and business via our guided online course.
The course includes a growing library of lectures + customizable business templates and contracts for immediate use.
Select how you prefer to participate:
Full access to all instructor-guided course workshops (over 25 hours of video + audio content). Implement all lessons at your own pace.
In addition to full access to all instructor-guided course workshops, receive customized support and join a community of artists who meet monthly to increase accountability.
Creating art is only one of many tasks required to sustain an artist practice. Being & Business© provides all the information needed to incubate or deepen/refine your creative practice as a business.
This course will leave an endless imprint on your value of Self and the work that you produce.
Modules + Lessons:
THE SELF ~ Developing Rituals, Identifying Who/What, Establishing Deep Purpose & Self-worth
THE CREATIVE CYCLE ~ Breaking through Creative Blocks, Deepening the Why, Voice Refinement
THE ARTIST ~ Artist Statements & Biographies, Inventory/Catalog, Effective Portfolio Communication, Talking Effectively about your Art
THE BUSINESS ~ Business Plan, Business Legalizations & Business Essentials, Contracts & Proposals, Target Audience, Marketing Analysis & Strategies, Websites & Online Portfolios/Platforms, Writing & Security Grants, Applying for Residencies & Exhibitions, Copyright & Trademark, Licensing, Collaborations, Partnerships, Fine Art Printing, Art Editions, Pricing Artwork Ethics, Large Brands/Sponsorship, Public Art, Editorial Calendars, Content Creation, Social Media, Time Management & more…
THE “ARTWORLD” ~ Finding & Retaining Clients/Collectors, Press, Building Relationships with Galleries & Curators, How to work with Art Consultants, Working with Institutional Curators, Increasing Museum Acquisitions, Navigating Art Fairs & Artworld Exhibiting Opportunities (includes templates for project management, exhibitions, inventories, craft fairs & other creative business exhibition/sales/marketing culture not specifically associated with fine art galleries)
THE SURRENDER + TRUST ~ Maintaining Rituals, Developing Instinct, Mind-mapping, Goal-Setting, Portfolio Expansion, Client/Project Expanding/Scaling, Career Manifesting, Creating a Sustainable Practice
This course is for you if you are:
A mid-career artist looking to deepen or refine your voice, elevate partnerships, shift and/or expand your business strategies
A mid-career artist who is shedding many layers, starting over, diving into new media and/or shifting conceptual focus
An emerging artist in need of finding voice, style and/or building an art business and understanding the art world
An artist at heart looking to turn this dream into reality
EXPERTISE:
Latela Curatorial is an art advisory studio that specializes in the weaving together of conceptual fine art projects and artist support. Our holistic approach includes traditional and nontraditional exhibition curation, cultural placemaking, large-scale procurement, and community workshops.
YOUR HOST:
Marta Staudinger is the creator and director of Latela Curatorial, the GLB Memorial Fund for the Arts and the See Support Collect: Women in the Arts Initiative, where she has managed the procurement of grants to artists and curators, as well as increased sales for artists. As an art consultant and curator, Marta has spent the past ten years sourcing art for clients and curating exhibitions.
She has worked in multiple fine art capacities over the last decade as an Independent Curator and Artist, and also as an Art Professional in some of the most prominent art historical institutions including the National Bargello Museum in Florence, Italy, the Antoni Tàpies Foundation in Barcelona, Spain, the Art Museum of the Americas and the National Gallery of Art in Washington, DC. Her academic career is as an art historian and curator; she holds a master’s degree in Contemporary Art, Arts Management and Curatorial Studies from the Universidad de Ramon Lull (Barcelona, Spain) and a triple undergraduate degree in Art History, Sociology and Communications from George Mason University (Fairfax, VA). Throughout her academic and museum career, Marta curated exhibitions and apprenticed with fine artists. She also travels internationally for curatorial projects + to lecture in Italy, Portugal and Spain as a Smithsonian Journeys Expert.
As an artist, Marta explores the depths of the feminine psyche and conscious connection via the mediums of painting, sculpture, photo, video and performance. Her work has been exhibited in various art galleries, published, and she has successfully received grants. With ten years of experience teaching yoga and leading group meditations (Kundalini, Dharma and Baptiste certified), and a background on art history research methods, Marta embodies a holistic approach to the deepening of the artist Self & practice.
WHAT ELSE IS INCLUDED?
Instructor-led & paced course for proven accountability
25+ hours of course teachings
Private online portal with access to all content
Art business related templates that you can reformat & use as your own
Business plan worksheets
Assignments to refine who you are as an artist
Lectures that cover syllabus topics in depth
Deepening exercises for work-life balance and creative flow that can be practiced daily
Meditations for Creative Unblocking + Intuition
TESTIMONIALS:
FAQs
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Immediately upon enrollment, participants have full access to the course for one year. The opportunity to extend enrollment after that time will be made available.
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Yes, only for the Cohort option: we offer the ability to split the full enrollment cost into two payments.
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Not at this time. However, you may also invite your own sponsor and the course may be gifted. Contact us directly after either purchase, as we will need to help set up your account for both sponsorships and gifts.
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Yes! The more the merrier! Signing up with a course buddy always proves to be the ultimate accountability method, and puts money directly into your pocket. Full referral information exists within the course portal.
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Multiple BA Programs
Multiple MA Programs
15+ Years of Experience working in Museums, Galleries & Independently
10 Years Advising Artists: Securing Grants & Increased Sales for Artists + Curating Exhibitions
Various Niche Workshops + Learning Courses to fill in the gaps
Continued Participation in Seminars, Review Committees, Boards & other Volunteer Responsibilities
Hundreds, if not thousands, of books read ;)
Additional Trainings for “Being” — which makes our course unique (Meditation, Kundalini, etc)
Intention to Create something of Value that will Serve as a Forever Resource
The Organization to compile all teachings into an Experience that is easy to navigate, and the Patience required to Formulate it online
Love + Tender Care