Generative art careers require solid foundations

BEING & BUSINESS: THE ARTIST COURSE + TOOLKIT ©

A Holistic Incubator for Artists

BEING & BUSINESS: THE ARTIST COURSE + TOOLKIT © is an online course that focuses on building/reinforcing a solid foundation for long term success.

Activate your creative potential, exercise your artistic voice with purpose, increase your art sales and grants, strategically build your network, and develop/refine your art practice sustainably — all in one place!

This course will leave a lasting imprint on

your self-value and the artwork you produce.

This course is for…

EMERGING ARTISTS

  • who need to find their voice or style

  • who want to build a business + understand the art world

  • who seek to know themselves & embody their art practice fuller

MID-CAREER ARTISTS

  • who need to level up: elevate partnerships; find an art market niche; expand business strategies; and/or deepen their concepts

  • who want to shift focus: shed unnecessary layers; start afresh; create within a new medium; and/or refine their concepts

All artists experience creativity blocks. All businesses experience misalignment.

This course provides the foundational support required to create abundantly and implement business strategies in times of uncertainty.

What’s included in this course?

MODULE #1: BEING

  • The Self

    • Identify Who/What, Establish purpose + self-worth

  • The Creative Cycle

    • Break through creative blocks, Cultivate creative flow

  • The Artist

    • Understand the Why, Voice refinement

  • The Artwork

    • Connect to the materiality of the art practice

  • The Environment

    • Create fertile ground for growth and alignment

  • Artist Genealogy

    • Uncover artist ancestry for deeper purpose

MODULE #2: BUSINESS

  • The Business

    • Business plans & legalizations, copyrights & trademarks, accounting, contracts, taxes, target audiences, branding, marketing strategies, time management, …

  • An Artist’s Presentation in the Artworld

    • Artist statements & biographies, CVs, inventories, portfolios, exhibition proposals, submissions, pricing artworks, fine art printing, art editions, performance art, …

  • Understanding Artworld Relationships, Spaces & People

    • Types of art spaces, finding & retaining clients/collectors, build relationships with galleries & curators, gallery representation, how to work with art consultants, getting into museums, navigating other artworld opportunities, …

  • Ways to Earn Income as an Artist

    • Create an income tier, increase artwork sales, secure grants & project stipends, reproductions & licensing, the business of art fairs and markets, expand into public art, leading workshops, memberships, sponsorships, …

Over 70 lessons and 25+ hours of video/audio content

Downloadable art business related templates and contracts

Easy to navigate private online portal with immediate access to all content

All for just $555.55

We believe in sharing our expertise as consultants and curators with artists

Latela Curatorial is an art advisory studio that specializes in the weaving together of conceptual fine art projects and artist support. Our holistic approach includes traditional and nontraditional exhibition curation, cultural placemaking, large-scale procurement, and community workshops.

Some of our stats:

~ 15+ years of experience working in museums, galleries and independently

~ 10+ years of experience advising artists, securing grants, procuring art sales, and navigating art markets

~ Curated 70+ exhibitions

~ In 2024, sourced & installed 300+ artworks for clients

…read more about our expertise

The results speak for themselves…

Time and time again, through this course, we have witnessed many artists:

  • Increase exhibitions

  • Sell steadily to more collectors

  • Secure more grants

  • Have their artwork acquired by museums & prominent collections

  • Expand into large public art projects

  • Gain clarity on their target audience

  • Implement successful marketing strategies

  • Participate in more residencies

  • Earn passive income from additional streams of revenue

  • Align their business with their ethos and practice

  • Navigate contracts & client negotiations with confidence

But we believe business transactions are not the only measures of success, and can only happen sustainably when the artist’s foundation is stable…

Through this course we have also witnessed artists:

  • Find their voice & style

  • Align with their purpose

  • Trust in the process

  • Deepen in community

  • Build confidence to speak about their work

  • Expand their practice to additional medium(s)

  • Increase self-worth

  • Stay inspired & avoid burn out

  • Expand knowledge of the canon of art history

Unlock the key to similar results for $555.55

Advance to the Cohort level at any time

In addition to full access to the course portal & all instructor-guided course workshops, receive customized support and join a community of artists who meet monthly to increase accountability.

Alchemize your art practice and business via our guided online course.

The course includes a growing library of lectures + customizable business templates and contracts for immediate use.

Select how you prefer to participate:

SELF-LED
$555.55
One time

Full access to all instructor-guided course workshops (over 25 hours of video + audio content). Implement all lessons at your own pace.

✓ Accountability tracker
✓ Upgrade to Cohort level at any time
✓ 1-year access
COHORT
$1,111.11
One time
$555.55
For 2 months

In addition to full access to all instructor-guided course workshops, receive customized support and join a community of artists who meet monthly to increase accountability.

✓ Individual & customized 1-on-1 support
✓ Monthly group meetings
✓ Inclusion in a growing international artist community
✓ Best method for accountability
✓ 1-year access

TESTIMONIALS:

  • It's been my best year yet

    “It’s been my best year yet and this started with our cohort. During the year I received a total of 6 grants (WOW) and I would say that is due to the work I did with you. I’ve definitely grown and have a clearer path forward. More than I have in the last 4 years prior.”

    - Toni L., North Carolina

  • Just... WOW

    “WOW. I didn’t realize how much of my creative expressions connected to who I am and the blocks I experience in my personal life. And therefore, the blocks I experienced in business also being related to parts of me that were subconsciously not ready to expand or not in alignment with my artist practice. (Those seem like an obvious connection now). Through this course I learned more about myself than I have in any other experience to date. And the clarity and confidence I have gained directly propelled the way I began to approach my art business. I now apply to grants regularly and have secured enough to sustain the minimum needs of my practice. I understand my market now and only apply to exhibitions that are aligned with it. My success rate in being accepted to opportunities has increased exponentially because my foundational materials are solid. I can’t recommend this course enough!”

    - Lana P., London

  • Artist Grant Procurement

    “I took the Artist Course that Latela offers at a time when I really needed some direction in my art practice, particularly to procure grants and with their guidance I have been awarded many grants since. Marta is extremely knowledgeable and amazing at what she does, highly recommend this course to artists who want to grow!”

    — Lex M., Washington, DC

  • Beyond valuable

    “This course is beyond valuable. What I made before wasn’t aligned with who I am. The alchemy really does take place on a personal level! And I’ve tripled my income since!”

    - Nathalie G., Paris

  • An incredible course

    “The first time I did the course, I was VERY interested in the Business section and this time, the Being section spoke way more to me. There is SO much information. It’s incredible!”

    - Patty Z., Canada

  • A Transformative Step on my Journey from Emerging to Mid-Career Artist

    “In late 2020, I joined the Artist Being & Business cohort. This was a transformative step on my journey from emerging to mid-career artist. Beyond the practical business acumen an artist must acquire, this course gave me a better understanding of my creative beliefs, historical context, and energetic requirements. I wish I had been able to take this course 10 years earlier in my practice, as I believe it would have set me up for greater success and more confident decision making.”

    —Shana K., Maryland

  • Implemented Career Advice

    “I highly recommend receiving 1:1 counseling and advice from Marta at Latela Curatorial. I received advice on my job interviewing skills, my artistic practice as a whole, and Marta was able to help me realize my long term goals as a practicing artist. I also realized my artistic approach is unique and my art doesn't necessarily fit in a typical gallery. After receiving this counseling and guidance from Marta I later landed a teaching job on the spot and a solo show in Baltimore which turned out to be a huge success. Thanks Marta!”

    — Virginia W., Maryland

  • I’m in Real Business Now because of The Artist Course

    “The Artist Course is literally my dream come true: it marries the spiritual aspects of creativity and “artist self” with the tools and strategies necessary to navigate and succeed as a professional artist in the business world. I was hungry to more fully tap into my creative depths in order to express myself more authentically and push past my own fears and blocks. The Artist Course helped me do just that. I have clarity, courage, and confidence to create what’s inside of me moving forward. I was also hungry to learn how to put my work out into the world effectively and professionally. The Artist Course gave me expert information, tips, tools, and strategies for situating myself to show and sell my work so that it might have an impact on others. I’m in real business now because of The Artist Course!”

    — Annie B., Virginia

  • A Life-Altering Experience

    “I did the Artist Course with Latela in February 2019 and I am so, so grateful for for all of the amazing intelligence and information in it; I'm really blown away with the generosity of information! It's been life-altering and I know it will resonate with me for the rest of my career. With deep gratitude”

    —Patty Z., Canada

  • A Refreshing way to Refocus my Studio Practice.

    "The artist course was such a refreshing way to refocus my studio practice. It helped me gain clarity in some areas that were foggy, and forced me to do some tasks that I had been putting off. For any artist, no matter their current practice or placement in their career, I truly feel like anyone can benefit from this course!"

    — Christine O., Virginia

FAQs

  • Immediately upon enrollment, participants have full access to the course for one year. The opportunity to extend enrollment after that time will be made available.

  • Yes, only for the Cohort option: we offer the ability to split the full enrollment cost into two payments.

  • Not at this time. However, you may also invite your own sponsor and the course may be gifted. Contact us directly after either purchase, as we will need to help set up your account for both sponsorships and gifts.

  • Yes! The more the merrier! Signing up with a course buddy always proves to be the ultimate accountability method, and puts money directly into your pocket. Full referral information exists within the course portal.

  • Multiple BA Programs

    Multiple MA Programs

    15+ Years of Experience working in Museums, Galleries & Independently

    10 Years Advising Artists: Securing Grants & Increased Sales for Artists + Curating Exhibitions

    Various Niche Workshops + Learning Courses to fill in the gaps

    Continued Participation in Seminars, Review Committees, Boards & other Volunteer Responsibilities

    Hundreds, if not thousands, of books read ;)

    Additional Trainings for “Being” — which makes our course unique (Meditation, Kundalini, etc)

    Intention to Create something of Value that will Serve as a Forever Resource

    The Organization to compile all teachings into an Experience that is easy to navigate, and the Patience required to Formulate it online

    Love + Tender Care